Raoul's Rattlesnake Saloon
Shown here is a visual identity designed for a down and dirty pub specializing in southwestern-style atmosphere and cuisine. This includes a logo, letterhead system, business card, and style manual. I used imagery of a rattlesnake to represent the tough side of the Wild West that Raoul’s Rattlesnake Saloon stems from. This is not your average taco place, the print-like style and the slight tilt of the logo let the audience know that they skew from normalcy.